Case Study
How Synergos’ Search Engine Optimisation (SEO) Strategies Rehabilitated MindTree Ltd’s Website Performance
About Mindtree
Founded in 1999, Mindtree Ltd was an Indian multinational information technology services and consulting company located in Bangalore. It was acquired by Larsen & Toubro in 2019 and merged with L&T Infotech (LTI) in 2022 to become LTIMindtree. Mindtree has a strong foothold in the global market and enjoys a dominant position in the international IT industry.
Challenges of Search Engine Optimization for Mindtree
In spite of Mindtree’s offline reputation, their website was not generating enough traffic to increase leads. It was in dire need of a thorough Search Engine Optimisation (SEO). The first challenge was inadequate content resources causing the website to be consistently ranked low on Google's SERP, leading to poor website traffic. As a result, the brand's online visibility was being compromised, which is a major setback for any business. Additionally, the website's on-page SEO was also lacking in quality, which is negatively impacting its search engine rankings. Overall, the poor SEO of Mindtree's website was hindering its online presence and needed to be addressed as soon as possible.
Solutions Offered by Synergos
Synergos has offered solutions to improve Mindtree’s online presence through effective SEO strategies.
- To begin with, Synergos audited the website and identified content gaps, which led to suggestions for new content assets aligned with the client's industry.
- On-page aspects were optimised, including the news and event pages, blogs, case studies, and other content.
- The website was audited from an on-page perspective, ensuring that the on-page SEO was properly done and prioritised on the SERP.
- Synergos constantly monitored the website's performance to measure the impact of the SEO strategies.
- Overall, Synergos helped Mindtrree overcome the challenges and improve their search engine ranking through effective SEO strategies.
No. of Pages Optimised
No. of pages
294
Type of activities
SEO on-page optimisations and recommendations
The Result
The result of the SEO strategies implemented by Synergos was highly effective, with significant improvements in various areas.
- Firstly, the on-page aspects of the website were significantly improved, resulting in better overall user experience.
- This, in turn, helped the website rank higher on Google's SERP, with the website now appearing on the first page.
- Additionally, the website's overall performance was also significantly improved, leading to better business outcomes.
In conclusion, the SEO strategies implemented by Synergos helped its client overcome their challenges and significantly improve their online presence, resulting in better business outcomes.
On-page Optimization Process
Key Benefits of Synergos’ Solutions
- Improved brand positioning in the market
- Increased website visibility in the Google SERP
- Improved quality content
- Improved SERP position of the website
- Improved business outcomes (sales)
- Helped creating more content assets on the website