Blogs
The Revival of Copywriting And How It Has Changed Over Time
Copywriting is DEAD! Or so was claimed by a popular web blog back in 2011. Five years later, we find that the demise of professionally constructed content to be...
26 Sep 2017
Branding
The Revival of Copywriting And How It Has Changed Over Time
Copywriting is DEAD! Or so was claimed by a popular web blog back in 2011. Five years later, we find that the demise of professionally constructed content to be...
26 Sep 2017
Branding
Brand Equity and Positioning in Digital Era
Brand Equity. Evasive, intangible, and prone to flux. It is a concept that tries to effortlessly merge statistics and sociology into one comprehensible package. And not always in the...
26 Sep 2017
Branding
Other Posts
Uncategorized
Log Out, Play On: Offline Games to Wind Down After a Long Day of Digital Hustle
We love the fast-paced world of digital marketing agencies, but sometimes the grind can be overwhelming. Juggling social media, SEO, and paid marketing strategies, analysing data, drafting, designing creative...
04 Mar 2025
Paid Ads
ROAS vs. POAS: Choosing the Right Metric to Drive Paid Digital Ad Performance and Profitability
In the world of paid digital advertising, performance metrics guide marketers in optimising campaigns, managing budgets, and maximising profitability. Two key metrics often debated in this context are Return...
20 Dec 2024
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