Blogs
ROAS vs. POAS: Choosing the Right Metric to Drive Paid Digital Ad Performance and Profitability
In the world of paid digital advertising, performance metrics guide marketers in optimising campaigns, managing budgets, and maximising profitability. Two key metrics often debated in this context are Return...
20 Dec 2024
Paid Ads
ROAS vs. POAS: Choosing the Right Metric to Drive Paid Digital Ad Performance and Profitability
In the world of paid digital advertising, performance metrics guide marketers in optimising campaigns, managing budgets, and maximising profitability. Two key metrics often debated in this context are Return...
20 Dec 2024
Paid Ads
The Future of Ads: Understanding OTT and CTV Advertising
In today’s digital age, advertising is facing a significant transformation. With the rise of OTT and CTV services, advertising has also evolved to cater the needs of various brands....
04 Sep 2023
Paid Ads
Mastering the Art of Offline Conversions A Step-by-Step Guide to Unlocking Google’s Offline Conversion Tracking System
“Becoming a smart spender is the first step to becoming a smart earner.” If you own a business and advertise online regularly, you most probably wonder about implementing innovative...
04 Sep 2023
Paid Ads
Other Posts
Uncategorized
Log Out, Play On: Offline Games to Wind Down After a Long Day of Digital Hustle
We love the fast-paced world of digital marketing agencies, but sometimes the grind can be overwhelming. Juggling social media, SEO, and paid marketing strategies, analysing data, drafting, designing creative...
04 Mar 2025
Uncategorized
The Rise of Short-Form Video: Is It a Fad or the Future of Social Media?
Social media has undergone a dramatic transformation over the past decade. From the text-heavy posts of Facebook’s early days to the image-centric culture of Instagram, we’ve now entered the...
20 Dec 2024
CHOOSE CATEGORIES
CHOOSE CATEGORIES
Found us interesting?
Let's discuss how Synergos can better your brand! Fill in your details or call us and we'll come up with a strategy that will help your brand stay on top of people's minds.