Blogs
ROAS vs. POAS: Choosing the Right Metric to Drive Paid Digital Ad Performance and Profitability
20 Dec 2024 / Paid Ads
In the world of paid digital advertising, performance metrics guide marketers in optimising campaigns, managing budgets, and maximising profitability. Two key metrics often debated in this context are Return...
The Rise of Short-Form Video: Is It a Fad or the Future of Social Media?
20 Dec 2024 / Uncategorized
Social media has undergone a dramatic transformation over the past decade. From the text-heavy posts of Facebook’s early days to the image-centric culture of Instagram, we’ve now entered the...
5 Warning Signs Your Brand Needs a Digital Reboot : A Journey from Tortoise to Ninja
19 Aug 2024 / Digital Marketing
“It’s no longer the big beating the small, but the fast beating the slow.” — Eric Pearson, CIO, International Hotel Group (IHG) Feeling like your business is in a...
Demystifying The Social Media Algorithms In 2024: Everything You Need To Know
23 Jan 2024 / Digital Marketing
The social media landscape of 2024 is a shifting labyrinth, where algorithms hold the keys to visibility and engagement. Fear not, intrepid explorer! This expanded guide, armed with fresh...
The Road Ahead: Let’s Explore the SEO Trends for 2024
23 Jan 2024 / Search Engine OptimizationUncategorized
Welcome to a glimpse into the SEO trends of 2024, where adaptability is the name of the game. In 2024, we’re not just observing shifts in SEO trends; we’re...
The Future of Ads: Understanding OTT and CTV Advertising
04 Sep 2023 / Paid Ads
In today’s digital age, advertising is facing a significant transformation. With the rise of OTT and CTV services, advertising has also evolved to cater the needs of various brands....
Mastering the Art of Offline Conversions A Step-by-Step Guide to Unlocking Google’s Offline Conversion Tracking System
04 Sep 2023 / Paid Ads
“Becoming a smart spender is the first step to becoming a smart earner.” If you own a business and advertise online regularly, you most probably wonder about implementing innovative...
Google Analytics 4 Migration and GA4 Integration Guide
24 May 2023 / Search Engine Optimization
Google has announced that it will discontinue support for Universal Analytics (UA) 1ˢᵗ July onwards. This means that businesses will have to switch to Google Analytics 4 (GA4) for...
The Ultimate Voice Search Optimisation Guide
24 May 2023 / Search Engine Optimization
In today’s world, digital assistants like Amazon’s Alexa, Apple’s Siri, and Google Assistant have become an integral part of our lives. With the rise of these digital assistants, voice...
Chatgpt Vs Google AI Tool Bard
16 Mar 2023 / Search Engine Optimization
ChatGPT vs Google AI tool (Bard): Overview of the Whole AI battle Since its launch in November 2022, OpenAI’s ChatGPT has been making waves; they are calling it “the...
Integrated Digital Marketing Guide for Crypto and Blockchain Companies
15 Mar 2022 / Digital Marketing
Cryptocurrencies in the past few years have made an enormous progress by growing both in value and popularity, resulting in quite a few crypto-start-ups across India. The only way...
Which Chrome Extension is Best for SEO?
20 Oct 2021 / Search Engine Optimization
As a marketer, you would be well aware of the importance of Search Engine Optimization (SEO). 97% of people learn about a company online, and Google owns nearly 90% of all...
How Do You Come Up with Content Marketing Ideas?
03 Oct 2021 / Search Engine Optimization
Have you ever had days where you have spent umpteen hours thinking of content marketing ideas, only to come up with none? Have you ever been close to a...
How do SEO + UI/UX Drive Better Results and Conversions?
26 Sep 2017 / Search Engine Optimization
The digital marketing landscape has changed drastically over the past year. Advanced proven metrics such as new and returning visitors, top organic landing pages, user demographics, conversions etc., are...
The Revival of Copywriting And How It Has Changed Over Time
26 Sep 2017 / Branding
Copywriting is DEAD! Or so was claimed by a popular web blog back in 2011. Five years later, we find that the demise of professionally constructed content to be...
Brand Equity and Positioning in Digital Era
26 Sep 2017 / Branding
Brand Equity. Evasive, intangible, and prone to flux. It is a concept that tries to effortlessly merge statistics and sociology into one comprehensible package. And not always in the...
SEO Company In Bangalore | Search Engine Marketing Services
26 Sep 2017 / Digital Marketing
What is Digital Marketing? Digital Marketing is a process which enriches your product visibility to a wide range of internet users. In other words it helps your business reach...
Go Mobile: Why Mobile Marketing is important for Business?
26 Sep 2017 / Digital Marketing
So, how many of you don’t own a cell-phone today? Well, we know it’s a weird question, eh. Most people in India own at least one cell phone...
Boost Your Digital Marketing This 2017 With Our Practical Tips
26 Sep 2017 / Digital Marketing
In the world of digital marketing, 2016 has been an impeccably incredible year. Digital marketing is an industry that never slackens, the targets keep moving, new algorithms are...
5 Key Points About Accelerated Mobile Pages (AMP)
26 Sep 2017 / Digital Marketing
There’s no easy way to put this but – DIGITAL MARKETING IS A TOUGH JOB! Sure, you could have the best designers, writers, and SEO strategists on board to...
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