Performance marketing without the right stack is like running a race with the wrong shoes. You might finish, but you will not win, and you will waste a lot of effort along the way.
In today’s digital age, advertising is facing a significant transformation. With the rise of OTT and CTV services, advertising has also evolved to cater the needs of various brands. For example, the number of advertisements that we watched during the IPL 2023 on an OTT platform like JioCinema.
If you own a business and advertise online regularly, you most probably wonder about implementing innovative ways of maximising your Return On Investment (ROI) on your advertising campaigns.
Think about welcoming someone in your store and the lights flickering, the doors jamming, and the cash register crashing every few minutes.
The digital marketing landscape has changed drastically over the past year. Advanced proven metrics such as new and returning visitors, top organic landing pages, user demographics, conversions etc., are evolving to be a lot more important than the usual digital marketing staples.
So, how many of you don’t own a cell-phone today? Well, we know it’s a weird question, eh. Most people in India own at least one cell phone starting from their college days. So, isn’t it a medium that is good enough to reach humungous population if we want to communicate with them?
Marketing a crypto or blockchain product is not like marketing a SaaS tool or a consumer brand. The audience is different, the trust barriers are higher, and the regulatory landscape is constantly shifting.
PPC advertising has one of the highest ROI potentials in digital marketing. Yet most businesses running paid ads are bleeding budget on outdated beliefs.
Since its launch in November 2022, OpenAI’s ChatGPT has been making waves; they are calling it “the Google killer!”
It is a concept that tries to effortlessly merge statistics and sociology into one comprehensible package. And not always in the most clearly defined way.
