How Synergos Transformed Coolulu Into Social Grid
The Objective
To replace an identity that had outgrown itself with a brand built for scale. Coolulu was evolving into a premium, multi-location recreational sports experience and needed a name, visual language, and design system that could carry that ambition confidently across every venue and touchpoint.
The Synergos Approach
Developed an all-new brand identity from the ground up, including name, logo system, colour palette, type hierarchy, and graphic language, built around a single creative tension: premium sophistication meeting sport-driven energy.
Designed a scalable visual system that could extend consistently across multiple physical locations without losing coherence or impact.
Brought the brand to life across every physical touchpoint: signage, environmental graphics, wayfinding, court branding, merchandise, and venue experience, so the brand felt as strong in person as it did on paper.
Delivered a complete design system with the structure to support continued expansion across new cities and venues.
The Outcome
Social Grid is now recognised as one of Bangalore's most premium recreational sports facilities, operating across multiple locations in the city. The rebrand significantly elevated customer perception, strengthened engagement, and set a design foundation built to scale.
From Coolulu to Social Grid
Multiple Locations Across Bangalore
One Cohesive Brand System Built to Scale
About Social Grid
Social Grid is a premium recreational sports and fitness experience with multiple locations across Bangalore. Designed for athletes and enthusiasts alike, it combines world-class facilities with a brand identity built to inspire performance and community.
