How Synergos Drove a 240% Surge in Leads for St. George's University
The Objective
St. George's University is a world-class medical school with a 50-year legacy. But in India and Australia, two of the most competitive medical education markets in the world, name recognition alone is not enough. The brief was clear: build trust, shift perceptions about Grenada as a medical education destination, and convert curious students and anxious parents into qualified applicants.
The Synergos Approach
Conducted deep market research across India and Australia to understand audience behaviour, platform preferences, and the specific barriers to consideration for an offshore Caribbean medical school.
Built region-specific microsites and landing pages designed to answer every objection and position SGU as an aspirational, credible choice.
Designed and executed full-funnel digital ad campaigns targeting higher secondary students, MD aspirants, and parents across the right platforms, with audience segmentation built around demographics, behaviour, and intent signals.
Combined paid media with SEO, social media, email marketing, and education platform partnerships to build presence across every stage of the decision journey.
Generated registrations for online webinars and "Mini Med School" events to create a direct human connection between SGU and its prospects at scale.
Ran continuous A/B testing on creatives, messaging, and targeting, with machine learning optimisation and manual refinements to sharpen precision and reduce wasted spend over time.
The Outcome
The campaign showed compounding momentum: MQL rates grew from 10% to 18%, CTR improved from 0.66% to 0.94%, and conversion rates climbed from 0.8% to 1.0%. Across the full year, the results told an unmistakable story.
SGU concluded the financial year with its strongest pipeline in the region and a platform built for sustained growth into the next phase.
YoY Lead Growth
Improvement in Lead Quality
Lead-to-Application Ratio Improvement
Increase in Brand Searches YoY
Search Visibility Growth
About St. George's University
Established in 1976 and based in Grenada, St. George's University is one of the world's leading international medical schools, offering MD and medical programs to students from over 150 countries. It is known for its global network of alumni, its rigorous academic standards, and its commitment to producing physicians who practise across the world.
