Content Marketing
Here are some facts:
The B2B content marketing statistics from the Content Marketing Institute (CMI) show that 91% of B2B marketers use content marketing to reach customers.
CMI’s B2C content marketing stats reveal that 86% of B2C marketers think content marketing is a key strategy.
However, results from the same study also reveal that 65% of marketers find it a challenge to produce engaging content, 62% don’t know how to measure the ROI of their campaigns, and 60% say that they fail to produce content consistently.
The solution? A professional team that offers Content Marketing services that can handle the process from beginning to end.
Asset Generation
We pride ourselves in creating valuable content that generates a piece of real estate on the digital landscape. Individual pieces of these real estate come together to form assets that can then be leveraged to push ideas, brand values, and products/services. We promise you, an ideal mix of visual, literal, and auditory content can cause a bigger impact than you’d think, especially when done right.
Allow Prospect Nurturing
We all know traditional marketing no longer has the impact it used to. Ever stopped to wonder why? Instead of simply trying to sell a product, Synergos takes the time to carefully gather prospective buyers, patiently nurturing them to be repeat customers. This helps your brand build an audience that advocates your products and services, achieving the most sincere form of online content marketing.
Approach to Audience
How you talk to your audience is just as important as, if not more than, what you say. With 11 years of command in the discipline, we have mastered finding the voice and style of communication that is both unique, and concurrent with your brand. Being consistent with it allows the audience to feel like they're having a genuine conversation with you. A beginner would mistake this for a small decision, we know it determines your relationship with the audience and how they perceive your brand.
Research &
Planning
More often than not, the quality of the content is determined in the first step of the process, research and planning. So we allocate a great amount of time to create a content marketing strategy that details how the brand and target market will intersect in the form of content.
Content
Creation
For the next step in the process, we find relevant topics and keywords, and gain a deep understanding of a brand’s voice and tone. This helps us create content that feels authentic and sincere, without compromising on content that is optimised for higher search engine traffic.
Publishing &
Distribution
We determine the audience that your content reaches through selecting the most suitable platforms for the content, posting or cross promoting the content on various channels, customising the content to best suit the platform, and sharing links on available assets such as social media.
Analysis & Restrategise
Measuring the performance of the published content by leveraging analytic tools, helps us analyse and draw insights which in turn can result in identification of problem areas & recognising types of content that help you meet your target KPIs.
Our
Work
Found us interesting?
Let's discuss how Synergos can better your brand! Fill in your details or call us and we'll come up with a strategy that will help your brand stay on top of people's minds.
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