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Once you understand the significance of SEO, it isn’t hard to grasp why SEM services are essential to invest in for most brands. 81 percent of consumers perform online research, gathering information about a product or service before making a big purchase. The easiest way to reach these consumers? Performance Marketing.
How does a user find a new brand? For users aged 16 - 64 (besides babies, practically) SEO & SEM rank as the top two sources of new brand discovery, making up 67% of the go-to sources. With millions of businesses all vying for the same eyeballs, being visible on the first page of search engines can define the recognition for your brand.
Do you know what makes Search Engine Marketing services so effective? With the right targeted keywords, it offers the brands an opportunity to put their ads in front of the most motivated customers at the precise moment that they’re looking to make the purchase. Instead of putting the word out and hoping the right person will hear it, address the right people with our experience.
What do we value the most? Our partners’ investment. With expertise in narrow targeting as well as broad, all verticals, campaigns, and industries including Fortune 500 companies, we never step over the established budget. We only spend money we know we can bring back. Directly, or in the long run.
Before we understand your product, we dig into the market that you operate in. Based on the demographic that contains current or future consumers, we understand the detailed working of the market, its trends and opportunities, and behavioural patterns of its constituents.
Once we understand the market trends, we concentrate our attention to understand your immediate and extended competitors. This plays an important role in the process as it helps gauge the errors to avoid, common practices, potential strategies, and more.
Knowing the characteristics of your target audience plays a significant role in a successful online marketing campaign. Identifying demographic information, including age, gender, and location is key to strategising your SEM services.
Based on the type of SEM like Pay Per Click advertising services, product Listing Ads, Google Adwords Marketing Services, etc., the results of the campaign go through intense scrutiny. This is done to have a scientific understanding of how to improve positive results and eliminate the undesirable, post launching a campaign strategised with very specific targets with the help of the data collected.
The internet is a powerful tool that operates 24/7, it the most critical resource for any business. With the use of Search Engine Marketing services, businesses can take advantage of increased sales for eCommerce sites, higher lead generation for professional services, and greater foot traffic for brick-and-mortar establishments. Moreover, Performance marketing can enhance conversion rates for website visitors, regardless of the desired action you wish them to take.
Unless your organization operates in an extremely limited sphere, it is highly important that some form of search engine marketing (SEM), such as search engine optimization (SEO) or pay-per-click (PPC) advertising, will be needed. Whether the desired outcome is raising awareness, attracting new personnel, cultivating strategic partnerships, acquiring investment capital, generating leads, or boosting sales, implementing SEM strategies offers a valuable opportunity to enhance overall performance and profitability. A quick assessment with our professionals will help clarify the need and fit.
The beauty of search engine marketing lies in its high degree of measurability. Businesses can easily track the performance of various campaigns to achieve different objectives. For instance, if the aim is to increase brand awareness, tracking impressions and clicks on organic and paid search engine listings can be helpful. To generate qualified leads, online registrations for newsletters, events or white papers, downloads for demos or trials, or email inquiries can be monitored.
In general, companies prefer to outsource their search engine marketing efforts to Performance marketing professionals who can ensure that their programs are managed effectively and stay up-to-date. While larger organizations may have an in-house resource, such as a Webmaster or Digital Marketing Manager, responsible for implementing SEM programs, they often outsource day-to-day activities to a trusted vendor to focus on educating and managing internal resources, developing long-term strategies, and creating optimized content. The decision to outsource SEM activities is based on various factors, including the objectives, timeline, available marketing budget, and internal resources of the organization.
Let's discuss how Synergos can better your brand! Fill in your details or call us and we'll come up with a strategy that will help your brand stay on top of people's minds.